ST. LOUIS, MO – February 1, 2007 – Did last years heartthrob honey kick you to the curb as soon as Auld Lang Syne rang in the New Year? Don’t worry, you are not alone! According to research fielded by Yahoo! Personals, we are officially immersed in national breakup season. It’s true; coupled cuties are more than twice as likely to call it quits during the frigid downtime between the December holidays and Valentine’s Day.

This Valentine’s day, it’s time to take control of your love life by kissing your halitosis hot lips goodbye! Just a twice daily swish of SmartMouth Mouthwash and you’ll be sliding onto the dance floor to swing the night away with a sexy new suitor in no time! With SmartMouth, the pressure of Saint Valentine will quickly dissipate for you, knowing that the special someone you fell for during rebound rollover will never turn their cheek to your radiant morning pucker while you sport your new morning fresh breath.

Just make sure to keep the sensational super bottles handy for one swish in the morning and one swish at night; that’s all it takes to arm yourself for a full 24 hours of fresh breath. All potential partners will be lining up to get close to a SmartMouth sweetie in a cheek to cheek cha-cha they’ll never forget! We swear by it, you’ll never be hurting for a swinging sweetie again!

Contrary to popular belief, you can’t smell your own breath - but the person on the receiving end of that big smooch can. Be sure your breath is ready for the biggest kissing holiday of the year with SmartMouth Mouthwash. One rinse in the morning prevents bad breath all day while one rinse at night prevents morning breath. Developed and recommended by dentists, SmartMouth Mouthwash was proven to eliminate and prevent bad breath for 24 hours with just twice-daily use in a double-blind clinical study published by the Journal of Clinical Dentistry in 2004. The result is fresh breath that lasts 10 times longer than other retail mouthwashes.

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica