ST. LOUIS — July 28th, 2008 — What better way to beat the dog days of summer than by celebrating a holiday for your mouth? Wednesday, August 6th is National Fresh Breath Day, and it's the perfect way to keep you feeling clean and cool in the heat. National Fresh Breath Day lasts a full 24 hoursÉand with SmartMouth Mouthwash, your fresh breath can too!

This summer, bad breath does not have to cramp your style. The long summer nights are lonely for victims of dreadful halitosis. On the eve of summer's newest commemoration, it is time to take action with SmartMouth against this malicious malady! Preparing for what is sure to become this season's biggest party could not be easier. One swish of SmartMouth in the morning and one swish of SmartMouth at night is all it takes to arm yourself for a full 24 hours of fresh breath - a necessary tool to attract that perfect summer fling.

Do not just feel confident in your bathing suit - feel confident in your breath! To celebrate National Fresh Breath Day, take a refreshing swim after your refreshing swoosh of SmartMouth - and be worry free. Your summer crush is sure to become your summer love, as your breath stays fresh for the entire 24-hour holiday! Remember - with SmartMouth Mouthwash, every day can be National Fresh Breath Day!

Developed and recommended by dentists, SmartMouth Mouthwash has been proven to eliminate and prevent bad breath for at least 12 hours in a double-blind clinical study published by the Journal of Clinical Dentistry. The result is fresh breath that lasts 12 times longer than all other mouthwashes. No other mouthwash prevents bad breath longer than 1 hour. One rinse with SmartMouth in the morning prevents bad breath all day; one rinse at night, and you can wake up with fresh breath every dayÉno morning breath!

SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc. and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is currently available in over 32,000 mass-market, food and drug stores nationwide for an average retail price of $11.50. Please visit smartmouth.com/where_to_buy_retailers/stores.php for retail locations.

About SmartMouth

Zinc ion technology is the foundation of the SmartMouth Mouthwash formulation. SmartMouth was developed by Dr. Marvin Cohen, Chairman of Triumph Pharmaceuticals Inc., and author of the halitosis section of the 1998 Medical Edition of the Encyclopedia Britannica; and Dr. Susanne Cohen, President and CEO. This patented system attacks bad breath in two ways. First, it eliminates any bad breath that already exists in your mouth. Second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.

SmartMouth Mouthwash is a product of Triumph Pharmaceuticals Inc., headquartered in St. Louis, Missouri. Triumph Pharmaceuticals is dedicated to bringing SmartMouth’s revolutionary, patented, zinc ion technology to the world. Dr. Marvin Cohen, Chairman of the Board and one of the founders of Triumph Pharmaceuticals, is recognized as one of the leading authorities on the etiology, diagnosis and treatment of halitosis in the world and has lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the 1998 Medical Edition of the Encyclopedia Britannica